Editor’s note: The following is a guest post from Carl Weber, WeatherAlpha’s Director of Business Development, on LiveRamp’s blog. The original post can be found by clicking here.
If you’re a hay-fever sufferer living in the northeastern United States, you may have noticed your sinuses acting
up over the last couple of days. This is due to a sharp spike in pollen counts brought on by the recent break in cold weather.
For a better understanding of how this m...
Based on our experience working together over the past two years to provide custom weather targeting capabilities to brands, WeatherAlpha and The Trade Desk recently partnered up to make a pre-set menu of WeatherAlpha’s segments available within
Weather is always on the forefront of our minds. It affects what we wear, our plans—it can even affect our moods.
If you’re a brand, there’s a good chance that it has an impact on your sales. In fact, the NOAA estimates that at least 1/3 of the US’s GDP is
When it rains, it pours… but long enough to meet your delivery goals?
To run a successful digital advertising campaign, you need to balance two factors:
Delivering inventory with ease
Targeting with precision
As consumers, weather affects our plans, moods, and actions. For many of us, it is the first thing we check in the morning. It plays a part in what we wear, our social plans, the route we take to work, when we travel —even our health and our m...