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December 2019 – Spring Planning, Pollen Season, and Allergy Forecasting

Spring Planning and Pollen Season With pollen season upon us, it’s time for spring planning and pollen season will be a big part of it. Now is the time to take advantage of WeatherAlpha’s partnership with Pollen.com. Together, we provide brands and agencies with the most reliable al...

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November 2019 – WeatherAlpha’s New Product-Specific Weather Triggers and Cold/Cough and Flu Data

Introducing WeatherAlpha’s 20 New Product Specific Weather Triggers: Snow Boots Beer: Stouts and Porters Dry Skin/Moisturizers Fishing Weather Food Delivery 4WD Vehicles Gloves, Winter Hat...

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October 2019 – Introducing Peter Novak, WeatherAlpha’s Managing Director

Peter has an extensive sales and business background in the Sporting Goods and Outdoor industry. In the last 20 years he has managed brands, motivated sales teams and has grown start ups.  He had the honor of serving our nations First Responders while building out a global brand in ...

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September 2019 – Hurricane Dorian and Introducing Lindsay Feinstein, WeatherAlpha’s Sales And Marketing Director

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Article

Weather Targeting: 5 Ways To Use Weather Data

Editor’s note: The following is a guest post from Carl Weber, WeatherAlpha’s Director of Business Development, on LiveRamp’s blog. The original post can be found by clicking here. Weather i...

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News

Pollen Season is Costly for Japan

If you’re a hay-fever sufferer living in the northeastern United States, you may have noticed your sinuses acting up over the last couple of days. This is due to a sharp spike in pollen counts brought on by the recent break in cold weather. For a better understanding of how this m...

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News

WeatherAlpha Integrates with The Trade Desk’s DMP

Based on our experience working together over the past two years to provide custom weather targeting capabilities to brands, WeatherAlpha and The Trade Desk recently partnered up to make a pre-set menu of WeatherAlpha’s segments available within 

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News

Kingsford Charcoal Successfully Incorporates Weather Targeting in Marketing Campaign

Weather is always on the forefront of our minds. It affects what we wear, our plans—it can even affect our moods. If you’re a brand, there’s a good chance that it has an impact on your sales. In fact, the NOAA estimates that at least 1/3 of the US’s GDP is

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