Blog

Article

Weather Targeting: 5 Ways To Use Weather Data

Editor’s note: The following is a guest post from Carl Weber, WeatherAlpha’s Director of Business Development, on LiveRamp’s blog. The original post can be found by clicking here. Weather i...

Read More
News

Pollen Season is Costly for Japan

If you’re a hay-fever sufferer living in the northeastern United States, you may have noticed your sinuses acting up over the last couple of days. This is due to a sharp spike in pollen counts brought on by the recent break in cold weather. For a better understanding of how this m...

Read More
News

WeatherAlpha Integrates with The Trade Desk’s DMP

Based on our experience working together over the past two years to provide custom weather targeting capabilities to brands, WeatherAlpha and The Trade Desk recently partnered up to make a pre-set menu of WeatherAlpha’s segments available within 

Read More
News

Kingsford Charcoal Successfully Incorporates Weather Targeting in Marketing Campaign

Weather is always on the forefront of our minds. It affects what we wear, our plans—it can even affect our moods. If you’re a brand, there’s a good chance that it has an impact on your sales. In fact, the NOAA estimates that at least 1/3 of the US’s GDP is

Read More
Article

Tricks to Increase Revenue by Targeting Weather That’s Always Changing

When it rains, it pours… but long enough to meet your delivery goals? To run a successful digital advertising campaign, you need to balance two factors: Delivering inventory with ease Targeting with precision

Read More
Article

Who is WeatherAlpha? And How Weather Targeting Can Help Your Brand

As consumers, weather affects our plans, moods, and actions. For many of us, it is the first thing we check in the morning. It plays a part in what we wear, our social plans, the route we take to work, when we travel —even our health and our m...

Read More

Our customers dramatically increase their sales with our help. Find out how.

Contact Us