How it Works
Step
1Choose Relevant Conditions
Temperature
Sunny/Cloudy
Rain
Cold/Flu Outbreak
Ice
Air Quality
Thunderstorm
Wind
Above/Below Average
Snow
UV Index
Pollen Count
Step
2Create Customized Data Sets
WeatherAlpha's team of experts advise how best to apply weather data to your campaigns to maximize efficiency.
Inclement Weather in Winter:
3+ degrees below normal
high wind
heavy snow
Step
3Connect to Ad Platforms
These customized data sets may be accessed via your preferredad platforms to provide a uniform level of targeting.
Step
4Deliver Results
Campaign efficiency and ROI increase when serving timely, relevant messaging that capitalizes on how environmental conditions affect customer behavior.
