Products | Weather
Weather plays a key role in influencing consumer behavior and is a fundamental driver of consumer spending habits. Marketers can target consumers more effectively by leveraging weather using past, current, and forecast conditions.
What is weather targeting?
Weather targeting allows marketers to target their ads based on their chosen weather conditions. Our weather, cold/flu, pollen, and IQVIA data sets geotarget specific locations when and where specific conditions or outbreaks are occurring in the past, present, and future.
We provide a simple and comprehensive solution for leveraging weather data across marketing campaigns.