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How can weather help your marketing?

Weather is Essential

Weather is a driving force in everything we do – it impacts our plans, our moods, and our purchase decisions.

For many industries, weather is a critical factor in business performance and marketing strategies that incorporate weather intelligence to achieve better ad effectiveness and higher sales lift.

But applying weather targeting across the digital advertising landscape is not as straightforward as it may seem. Which of the dozens of weather variables should be considered and at which thresholds? How will applying these conditions impact reach and frequency? Should one look at current weather only, or leverage forecast or past weather conditions?

Weather targeting gets complicated quickly – we make it simple and actionable.

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Our Approach

WeatherAlpha is a data provider for a wide range of weather and environmental conditions.

WeatherAlpha creates marketing solutions utilizing a wide range of weather and environmental data.

We are passionate about the weather, and have worked with countless brands and agencies to deliver successful weather targeted campaigns.

Our robust data sets can be accessed via some of the largest technology platforms in the industry.

We also understand that weather is experienced regionally and seasonally – that is, the degree of sensitivity to temperature and precipitation will vary based on location and time of year. This awareness is fundamental to our approach and has allowed our clients to make more meaningful connections with potential customers.

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The WeatherAlpha Difference

One Stop Shop

We serve as a one stop shop for a wide array of past, current, and forecast weather conditions; including air quality, cold/flu outbreak, and pollen count.

Customization

Our meteorology team can advise how our data can best be applied and customized across an RFP or media plan.

Flexibility

WeatherAlpha’s API can be quickly integrated into our clients’ ad platforms of choice, providing a uniform weather strategy across a client’s media plan. DSPs, Publishers, Ad Servers, Email, Paid Search, Digital Audio, Radio, Social, Addressable TV.

Our customers dramatically increase their sales with our help. Find out how.

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We believe in giving back.

Each year, up to 5% of WeatherAlpha’s profit is donated to weather disaster relief funds around the world.