Products | Seasonal Conditions
Seasonal Conditions Available
WeatherAlpha’s partnership with IQVIA enables access to the Flu/Cold/Respiratory ActivityNotification program (FAN) across the media landscape. FAN identifies the areas most impacted by flu, cold, and respiratory illnesses (asthma) by collecting data from over 2,000 sources including:
Sample Applications of Flu Levels Across Season
claims per year
Leveraging FAN data allows brands to allocate their ad budget to geos when/where their messaging will make the most impact—leading up to, during, or after a peak outbreak.