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Weather Alpha Launches International Weather Data

New York, NY, USA: Weather data and analytics provider WeatherAlpha, LLC is pleased to announce that they are now offering international data for a wide variety of current and forecast weather conditions in the following five countries: Australia Canada...

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WeatherAlpha’s New Product-Specific Triggers

FALL/WINTER  4WD Vehicles Fire Danger Beer: Stouts and Porters Home Repairs Exterior Dry Skin/Moisturizers Home Repairs Interior Fishing Weather Mosquito Threat Food Delivery Outdoor Worko...

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December 2019 – Spring Planning, Pollen Season, and Allergy Forecasting

Spring Planning and Pollen Season With pollen season upon us, it’s time for spring planning and pollen season will be a big part of it. Now is the time to take advantage of WeatherAlpha’s partnership with Pollen.com. Together, we provide brands and agencies with the most reliable al...

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November 2019 – WeatherAlpha’s New Product-Specific Weather Triggers and Cold/Cough and Flu Data

Introducing WeatherAlpha’s 20 New Product Specific Weather Triggers: Snow Boots Beer: Stouts and Porters Dry Skin/Moisturizers Fishing Weather Food Delivery 4WD Vehicles Gloves, Winter Hat...

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October 2019 – Introducing Peter Novak, WeatherAlpha’s Managing Director

Peter has an extensive sales and business background in the Sporting Goods and Outdoor industry. In the last 20 years he has managed brands, motivated sales teams and has grown start ups.  He had the honor of serving our nations First Responders while building out a global brand in the Tactical ...

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September 2019 – Hurricane Dorian and Introducing Lindsay Feinstein, WeatherAlpha’s Sales And Marketing Director

A few post-mortem thoughts on Hurricane Dorian: We are reminded that forecasting the track of hurricanes remains highly uncertain. Thankfully, much the East Coast of the US was spared the worst of the storm. Sadly, the same could not be said for parts of the Bahamas, which was devastated...

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Weather Targeting: 5 Ways To Use Weather Data

Editor’s note: The following is a guest post from Carl Weber, WeatherAlpha’s Director of Business Development, on LiveRamp’s blog. The original post can be found by clicking here. Weather i...

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Pollen Season is Costly for Japan

If you’re a hay-fever sufferer living in the northeastern United States, you may have noticed your sinuses acting up over the last couple of days. This is due to a sharp spike in pollen counts brought on by the recent break in cold weather. For a better understanding of how this m...

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