Products | Product-Specific Triggers

Fall/Winter
  • 4WD Vehicles
  • Movies/Binge Watching
  • Beer: Stouts and Porters
  • Rain Jacket
  • Dry Skin/Moisturizers
  • Retail – Warmer Than Last Year
  • Fishing Weather
  • Retail – Cooler Than Last Year
  • Food Delivery
  • Ski Bum
  • Hazardous Driving
  • Snow Boots
  • Heating System
  • Snow Tires
  • Hot Drinks
  • Travel: Warm Vacation
Spring/Summer
  • Fire Danger
  • Pool Time
  • Home Repairs Exterior
  • Rain Boots
  • Home Repairs Interior
  • Spring Apparel
  • Mosquito Threat
  • Storm Damage
  • Outdoor Workouts
  • Yard Work

Product-Specific Triggers

WHAT IS A PRODUCT-SPECIFIC WEATHER TRIGGER?

These new triggers leverage the weather conditions known to drive consumer behavior within a specific product or product category.

WHAT IS BEHIND A PRODUCT-SPECIFIC WEATHER TRIGGER?

These proprietary triggers combine several past, current, and/or forecast weather conditions.

WHAT IS THE DELIVERABLE?

WeatherAlpha provides frequently updated, geo-based triggers that are currently available within The Trade Desk.

WHAT IS THE REFRESH RATE?

Every 1 – 6 hours, depending on the trigger.

 

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