Weather Targeting & Messaging

Rain

Rain

Rain

Segment

Current Light Rain
Current Moderate Rain
Current Heavy Rain
Forecast Light Rain
Forecast Moderate Rain
Forecast Heavy Rain
Flood Watch
Flood Warning
Flash Flood Warning

Relevant Industries

Apparel
Automotive
Entertainment
FMCG
Home Improvement
QSR

Potential Applications

Rain gear
Traction control
Umbrellas
Bingwatching
Water damage
Food Delivery / Ordering In
Snow

Snow

Snow

Segment

Current Light Snow
Current Moderate Snow
Current Heavy Snow
Forecast Light Snow
Forecast Moderate Snow
Forecast Heavy Snow
Winter Weather Advisory
Winter Storm Watch
Winter Storm Warning

Relevant Industries

Apparel
Automotive
CPG
Home Improvement
Travel
Winter Sports

Potential Applications

Snow gear
All-Wheel Drive (AWD) / Four-Wheel Drive (4WD)
Being prepared
Snow Removal
Skiing
Vacations (warmer destinations)
Cloud Cover

Cloud Cover

Cloud Cover

Segment

Sunny/Mostly Sunny
Partly Cloudy
Mostly Cloudy
Cloudy

Relevant Industries

FCMG
Home Improvement
Lawn & Garden
Local Entertainment
Outdoor Events

Potential Applications

BBQ / Picnics / Beach
Outdoor Projects
Lawncare
Day Trips
Last Minute Entertainment
Above/Below Normal Temp

Above/Below Normal Temp

Above/Below Normal Temp

Segment

Above Normal Temperature
Below Normal Temperature
Normal Temperature
Forecast Above Normal Temperature
Forecast Below Normal Temperature
Forecast Normal Temperature

Relevant Industries

Apparel
Culinary
Entertainment
FMCG
Home Improvement
QSR
Travel

Potential Applications

Relevant Apparel
Relevant Recipes
Bingwatching / Catching a movie
Refreshments / Warming Up
Being Prepared
Food Delivery / Ordering In
Planning
Current Temperature

Current Temperature

Current Temperature

Segment

<0 (°f)
0-9
10-19
20-29
30-39
40-49
50-59
60-69
70-79
80-89
90-99
100+

Relevant Industries

Apparel
CPG
Culinary
FMCG
Home Improvement
Outdoor Events
QSR
Sporting Events
Travel

Potential Applications

Choosing the right clothes, activity, product, event, or project
Thunderstorm

Thunderstorm

Thunderstorm

Segment

Current Thunderstorm
Severe Thunderstorm Watch
Severe Thunderstorm Warning
Tornado Watch
Tornado Warning

Relevant Industries

Apparel
Automotive
Entertainment
FMCG
Home Improvement
Insurance

Potential Applications

Keeping Warm and Dry
Traction Control
Being Prepared
Bingwatching
Pollen

Pollen

Pollen

Segment

High Pollen Count
Medium Pollen Count
Low Pollen Count

Relevant Industries

Auto
Cleaning Supplies
Pharmaceuticals

Potential Applications

Air Filters
Surface Cleaners
Allergy Medicine
Wind

Wind

Wind

Segment

Current High Wind
Hurricane Warning
Tropical Storm Warning
High Wind Warning
Hurricane Watch
Tropical Storm Watch

Relevant Industries

Apparel
Grocery
Home Improvement
Insurance

Potential Applications

Staying Warm
Stocking Up On Supplies
Being Prepared
Having Coverage for Damage
Humidity

Humidity

Humidity

Segment

High Humidity
Medium Humidity
Low Humidity

Relevant Industries

Apparel
Hair Care
Home Improvement
FMCG

Potential Applications

Dressing Down
Frizz Alert
Keeping Cool
Refreshments
Cold/Flu

Cold/Flu

Cold/Flu

Segment

Widespread
Regional
Local
Sporadic
No Flu Activity

Relevant Industries

Cleaning Supplies
Pharmaceuticals

Potential Applications

Surface Cleaners
Cold / Flu Medicines
Flu Shots
UV Index

UV Index

UV Index

Segment

High
Medium
Low

Relevant Industries

Eyewear
Skincare

Potential Applications

Sunglasses
Sunblock

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