4WD Vehicles Fire Danger
Beer: Stouts and Porters Home Repairs Exterior
Dry Skin/Moisturizers Home Repairs Interior
Fishing Weather Mosquito Threat
Food Delivery Outdoor Workouts
Hazardous Driving Pool Time
Heating System Rain Boots
Hot Drinks Spring Apparel
Movies/Binge Watching Storm Damage
Rain Jackets Yard Work
Retail – Warmer Than Last Year
Retail – Cooler Than Last Year
Travel: Warm Vacation
Home Repairs Exterior
Home Repairs Interior
What is a Product-Specific Weather Trigger?
These new triggers leverage the weather conditions known to drive
consumer behavior within a specific product or product category.
What is behind a Product-Specific Weather Trigger?
These proprietary triggers combine several past, current, and/or
forecast weather conditions.
What is the deliverable?
WeatherAlpha provides frequently updated, geo-based triggers that are
currently available within The Trade Desk.
What is the refresh rate?
Every 1 – 6 hours, depending on the trigger.
What is the cost?