November 2019 – WeatherAlpha’s New Product-Specific Weather Triggers and Cold/Cough and Flu Data

Introducing WeatherAlpha’s 20 New Product Specific Weather Triggers:

  • Snow Boots
  • Beer: Stouts and Porters
  • Dry Skin/Moisturizers
  • Fishing Weather
  • Food Delivery
  • 4WD Vehicles
  • Gloves, Winter Hats, Long Johns
  • Rain Boots
  • Hazardous Driving
  • Heating System
  • Hot Drinks
  • Movies/Binge Watching
  • Rain Jackets
  • Ski Bum
  • Snow Boots
  • Snow Tires
  • Soup Weather
  • Travel: Warm Vacation
  • Winter Jackets
  • Winter Wine

What is a Product Specific Weather Trigger? These new triggers are a reflection of the weather and environmental conditions that produce the ideal scenario for a specific consumer behavioral event or outcome.

What’s behind a Product Specific Weather Trigger? It is a proprietary data set made up of two, three or more weather and environmental conditions for a specific geography.

What is the deliverable? Geo-based weather and environmental triggers that can be made available within your preferred ad platform.

What is the refresh rate? Every 1 – 6 hours, depending on the trigger.

What is the cost? $.75 per CPM.

When will they be available? Now.

*Reach out to and let us know where you would like to activate them.


Act Now With Cold/Cough And Flu Conditions!

WeatherAlpha’s partnership with IQVIA enables access to the Flu/Cold/Respiratory Activity Notification program (FAN) across the media landscape. FAN identifies the regional areas most impacted by flu, cold and respiratory illnesses by collecting data from over 2000 sources, including:

  • Pharmacies, PBMs, System Vendors, Heath Provider Systems, Clearinghouses, Practice Management Vendors, Hospitals, Labs
  • Over 3.5 billion claims per year
  • Over 300 million unique patients

WeatherAlpha can make the following IQVIA FAN data sets available within your preferred ad platforms. Each of these conditions is updated daily and available at the zip code level.

  • Asthma
  • Cold/Cough
  • Influenza-Like Illness(ILI)
  • Pediatric Fever

Leveraging FAN data allows brands to allocate their ad budget in each geo when they choose i.e., leading up to, during, or after a peak outbreak.

About the Author
Lindsay Feinstein
About the Author

Lindsay Feinstein, Sales and Marketing Director

Lindsay joins the WeatherAlpha team from the publishing world where she has spent the majority of her career working in advertising sales and digital marketing for several notable publications including Rolling Stone ...  more

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