Introducing WeatherAlpha’s 20 New Product Specific Weather Triggers:
- Snow Boots
- Beer: Stouts and Porters
- Dry Skin/Moisturizers
- Fishing Weather
- Food Delivery
- 4WD Vehicles
- Gloves, Winter Hats, Long Johns
- Rain Boots
- Hazardous Driving
- Heating System
- Hot Drinks
- Movies/Binge Watching
- Rain Jackets
- Ski Bum
- Snow Boots
- Snow Tires
- Soup Weather
- Travel: Warm Vacation
- Winter Jackets
- Winter Wine
What is a Product Specific Weather Trigger? These new triggers are a reflection of the weather and environmental conditions that produce the ideal scenario for a specific consumer behavioral event or outcome.
What’s behind a Product Specific Weather Trigger? It is a proprietary data set made up of two, three or more weather and environmental conditions for a specific geography.
What is the deliverable? Geo-based weather and environmental triggers that can be made available within your preferred ad platform.
What is the refresh rate? Every 1 – 6 hours, depending on the trigger.
What is the cost? $.75 per CPM.
When will they be available? Now.
*Reach out to firstname.lastname@example.org and let us know where you would like to activate them.
Act Now With Cold/Cough And Flu Conditions!
WeatherAlpha’s partnership with IQVIA enables access to the Flu/Cold/Respiratory Activity Notification program (FAN) across the media landscape. FAN identifies the regional areas most impacted by flu, cold and respiratory illnesses by collecting data from over 2000 sources, including:
- Pharmacies, PBMs, System Vendors, Heath Provider Systems, Clearinghouses, Practice Management Vendors, Hospitals, Labs
- Over 3.5 billion claims per year
- Over 300 million unique patients
WeatherAlpha can make the following IQVIA FAN data sets available within your preferred ad platforms. Each of these conditions is updated daily and available at the zip code level.
- Influenza-Like Illness(ILI)
- Pediatric Fever
Leveraging FAN data allows brands to allocate their ad budget in each geo when they choose i.e., leading up to, during, or after a peak outbreak.