Blog

Winter 2020 – Onboarding partnership with LiveRamp, Extreme Weather, and New mapping capabilities

As we enter this holiday season, the WeatherAlpha team would like to share some exciting news with you. In this e-newsletter, we will be discussing the following:

  • Onboarding partnership with LiveRamp
  • Extreme Weather
  • New mapping capabilities

Wishing you all a safe and happy holiday season.
— The WeatherAlpha Team


Weather, Health, and Pollen Segments Available Across Multiple Channels

Weatheralpha is Now a LiveRamp Integrated Partner

LiveRamp is the leading data connectivity platform for the safe and effective use of data. LiveRamp’s fully interoperable and neutral infrastructure delivers end-to-end addressability for the world’s top brands, agencies, and publishers. Their identity resolution service, LiveRamp’s Identifier, enables people-based marketing initiatives across all digital channels.

WeatherAlpha is a leading provider of premium weather,
health, and pollen data in the digital advertising space. WeatherAlpha also leverages data science to refine campaign execution and help brands understand the impact of weather/ health on their businesses. Leading brands and agencies source their weather, health, cold/flu, and pollen data sets from WeatherAlpha.

  • WeatherAlpha is a certified LiveRamp Integrated partner
  • WeatherAlpha has over 300 weather and health conditions available in LiveRamp’s Data Marketplace.
  • WeatherAlpha data is available through LiveRamp’s Data Marketplace or through our new Onboarding partnership.
  • Custom and international conditions are available upon request.

“Our partnership with LiveRamp has enabled us to connect with brands and agencies in ways we never could before. Furthermore, the flexibility of the platform lets us quickly create custom weather conditions that meet the robust specifications of our analytically savvy customers.”

– Daniel Alexander, Founder and Chief Meteorologist at WeatherAlpha

Please visit us directly at:
https://liveramp.com/partners/weatheralpha-llc/


Extreme Weather

Target Extreme Weather / Storm Warnings / Hazardous Weather conditions in a timely matter that is most relevant to your brand and consumer. Weather conditions are updated as frequently as every 5 minutes.  Applying forecast time frames will give your consumers more time to react and stretch the duration of the campaign. Tie in your creative messaging to align with selected conditions for enhanced impact and call to action. These extreme weather conditions include:

  • Winter Storms
  • Flooding Rain
  • Severe Thunderstorms
  • Tornadoes
  • Hurricanes
  • Extreme Temperatures
  • Damaging Winds
  • Hail
  • Crippling Snow
  • Hazardous Air Quality

Applicable Verticals:

  • Insurance
  • CPG
  • Pharma
  • Health Care
  • Automotive
  • Apparel
  • Home Improvement

New Mapping Capabilities

Several areas in the Midwest are now experiencing Medium Levels of Cold/Cough conditions – it is a perfect time to activate your campaign before we hit the peak of the condition. Please contact us to learn more about our weather/health conditions and mapping capabilities.

Map Map

Interested in a complimentary map? Email us at hello@weatheralpha.com and specify the condition.

About the Author
Lindsay Feinstein
About the Author

Lindsay Feinstein, Sales and Marketing Director

Lindsay joins the WeatherAlpha team from the publishing world where she has spent the majority of her career working in advertising sales and digital marketing for several notable publications including Rolling Stone ...  more

Our customers dramatically increase their sales with our help. Find out how.

Contact Us